Values

The definition of the company's quality and looking for how to characterize them, in some few words because it has so many qualities and values. We should focus on them to run through the targets and so that we can come up with the most important values to look on.these are the values i n general

• innovation
• invention
• technology
• relation
  
• inform
• creative
  
• worldwide
• interaction
• new ideas
• connection
• intuitive
  

These are some pf the most important general points of the values that the company gives or serves out. The outcome shows how the

The 3 rings target

The 3 rings target are the most important or the in short words of how to describe how the company is and the major aspects that the company focuses on to enable create their connection

Problem Formulation

To tackle the the assignment i have to ask myself some questions that will enable as go through the process and help get the ideas in order to create a reasonably good product. Also factors that we should first figure out and consider in the process and they are :-

• How to create a new face of the company visually?
• How shall we communicate and connect to the target audience or the target group?
• Who will be our target audience&group, what do we expect from the target audience or how do we expect our target group?
• Why and how shall we connect the company to the social media?
  
• How shall we promote the company's new innovation of image recognition, and how shall we market the new service?
• How shall we promote it to appear the best and unique from its competitors?
• How to create the communication between the target audience and the company?
• How to show the usability or how to use the service?
  

From company to market

In this case we have the company(the Kooaba ag.com)where they have different innovative services the market in this case is what we want to promote or support. Their new innovation is on image recognition, which is an application that works through the mobile phones that are smart phones and also works on your computers and laptops as well as long as you have a web camera. It does the cover recognition of dvds,cds,books and some of the magazines together with some wall posters. What the application does it recognizes, identifies and gives options of watching, reading the information in Wikipedia and places where to buy online stores and others which makes it unique and special from their competitors. So our work will be to look for a way to make people know which and how to make use of the service instead of abusing the service. Also on how the service runs and the advantages of using the service so that the audience would know how por for what reason they would be interested in using the service.

Concept

The main idea for creating this is to try and send information on how the end user will make use of the service. Also the new target will get attracted to the service, the very best possible. To create around and explore more and more.

Product

The product or the assignment is about what i would like to work with in the future. The product of the Kooaba ag.com is a service company that deals with the new technology the people are living with the new technology "living in a technology world" as i can define it all. Experiencing as the world change in a more interesting and an interacting world we are living now. It needs courage to make it more interactive and it needs creativity to attract the people and to influence them to make it happen. Having put this in mind as a company will make the world and attract it in a more efficient way. The Kooaba ag.com http://www.kooaba.com/ is a service company that ia making the world to be more interactive by creating some interactive activities and supporting interactive media and also creating new ideas technology to make or create an idea. By the way that will make the generation busy when bored or when they feel there is nothing, to do they create that time something that will. They deal with the growth of technology and their ambition towards what they do is to make world more interactive way. Also their mission is to unlock the information captured in images using sophisticated image recognition technology. Through the process i will take you through the process and to the point of how to market their service and also how to make the targeted audience aware of how to use the service provided. They are a small team of creative and dynamic entrepreneurs and we are looking for innovative people who would like to participate in their endeavor. To remake the whole process that i have to go through while creating a renovation and not forgetting the product(which is the service provided) in away that according to me how i would change the process to make it more creative in my way.